GET
STARTED

Our Digital Privacy Policy

Updated: April, 2026

This Privacy Policy outlines the information collection, use, and protection practices of The Rough House, Inc. DBA The Rough House (“we,” “us,” or “our”) in relation to the use of our website. We are committed to safeguarding the privacy of individuals who visit our website, especially when it comes to the collection and use of personal information for lead generation and prospect interest. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information: We may collect and process the following types of personal information from you:

  • Contact Information: Including but not limited to your name, email address, phone number, and postal address.
  • Demographic Information: Such as your age, gender, and interests.
  • Information you provide: When you fill out forms on our website, including those used for inquiries, requests for information, and newsletter sign-ups.

1.2 Automated Information: We may collect non-personal information automatically, including but not limited to:

  • Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activities on our website. This may include your IP address, browser type, operating system, and pages visited.

2. How We Use Your Information

We use the information collected for the following purposes:

2.1 Customer Relationship Maintenance: We may use your personal information to follow up on your inquiries, respond to your requests for information, and provide you with the information you need about our business.

2.2 Prospect Interest: Your personal information helps us tailor our communication to your interests and needs. We may send you relevant information, updates, promotions, and newsletters.

2.3 Website Improvement: We analyze non-personal information to improve our website, enhance user experience, and optimize our marketing efforts.

2.4 Mobile Messaging & SMS Communications: If you provide your mobile phone number, we may use it to send you informational text messages related to class scheduling, intro session reminders, and gym updates. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying “N” or request help by replying HELP. Consent to receive text messages is not a condition of purchase.

3. Information Sharing

We do not sell, rent, or trade your personal information to third parties. We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services, such as customer service. All other categories exclude text messaging originator opt-in data and consent;
this information will not be shared with any third parties.

3.1 Legal Requirements: We may disclose your personal information when required by law or in response to a valid request from a governmental authority.

4. Data Security

We employ reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

5. Your Choices

You have the right to:

5.1 Access and Correct Your Information: You can request access to your personal information and update or correct it if it is inaccurate.

5.2 Opt-Out: You can opt-out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or contacting us directly.

6. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from individuals under the age of 13. If you are a parent or guardian and believe we have collected information about your child, please contact us, and we will take steps to remove that information.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website.

8. Accessibility Compliance

We are committed to making our website accessible to all individuals, including those with disabilities. We make every effort to ensure that our website is in compliance with applicable accessibility standards.

If you encounter any accessibility issues or have concerns about the accessibility of our website, please contact us using the information provided below. We take your feedback seriously and will make reasonable efforts to address any accessibility concerns promptly.

9. Contact Information for Accessibility Concerns

If you have any questions, concerns, or feedback related to the accessibility of our website, please contact us at:

The Rough House, Inc. DBA The Rough House
FIND US AT
14 W. Willow St.,
Lombard, IL 60148
(630) 489-6344

We are dedicated to providing an accessible online experience for all users and will work to ensure that your concerns are addressed in a timely and effective manner.

By using our website, you acknowledge that you have read and agree to this Privacy Policy.

Effective Date: April, 2026

GETTING STARTED IS EASY!

Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

(Give our form below a second to load. We’d love you for it!)

LAUREN KUREY

COACH

For Lauren, fitness is more than just exercise—it’s a journey of self-discovery and empowerment. She thrives on the sense of accomplishment that follows a grueling workout and takes immense pride in realizing she is capable of far more than she initially imagined. Fitness has also provided Lauren with a consistent routine that keeps her grounded, while the rewarding results—in both her mindset and her physique—continue to drive her forward.

Lauren’s journey into fitness began about six years ago when she felt dissatisfied with her physical appearance and overall health. Recognizing that she lacked the motivation and accountability to make lasting changes alone, she turned to group training. Lauren finds that group workouts push her to work harder, making the experience enjoyable thanks to a vibrant community of like-minded individuals who celebrate every win and understand the struggles.

Outside of the gym, Lauren is a dedicated 4th-grade teacher and a graduate of St. Xavier University, where she earned her Bachelor’s degree in Education. Whether she is in the classroom or the gym, Lauren loves being part of communities that inspire growth and foster meaningful connections.
Call today to schedule a complimentary group class with Lauren!

certifications

B.SC., NASM-GROUP TRAINER

GET STARTED

SHANA ABRAHAM

COACH

Shana has BS and Masters degrees from the University of South Carolina and is a NASM Certified Personal Trainer, Women’s Fitness Specialist, BOSU trainer, TRX certified, a PN1 Nutrition Coach, and is also pre and post-natal certified through Girls Gone Strong. She is currently finishing up her specialization in corrective exercise and looks forward to helping clients with current injuries. Well rounded doesn’t even begin to explain Shana’s credentials.

As an avid runner and resistance trainer, her goal for every client is long-term health through exercise and nutrition coaching. She has been training clients for over 4 years and loves the connections she forms with them and the impact she has on their health and wellness.

Call today to schedule a complimentary consultation or group class with Shana!

certifications

B.SC., MS, NASM-CPT, PN1, GGS, TRX-STC

GET STARTED

ERIC SCHUDA

COACH

Eric has worked with a wide range of people looking for help shedding pounds, building muscle, and feeling and moving better. Eric found his passion for health and wellness while serving in the United States Marine Corps for four years. A few years later he realized he wanted to share that passion with others. He became certified in personal training in 2014.

Eric has a never-ending desire for knowledge and brings several top-notch certifications to The Rough House. Along with his basic personal training certification from NASM, he is certified as a corrective exercise specialist and is pre- and post-natal certified through Girls Gone Strong. Do you need extra help with stretching? Eric is also a licensed stretch therapist. No matter what the ailment, Eric can assist.

Call today to schedule a complimentary consultation or assisted stretch session with Eric!

certifications

NASM-CPT, NASM-CES, GGS

GET STARTED

NATALIE CORONA

COACH

After becoming a mom to two girls, Natalie realized she had put her own health on the back burner—especially while caring for her youngest daughter, who spent three months in the hospital. Once her daughter was home, she committed to fueling her body properly and strength training consistently.

In just a few months, she felt stronger and healthier, both mentally and physically, and soon began helping other moms on their own fitness journeys. That passion led her to become a certified Personal Trainer and Nutritional Coach through ISSA in 2019 so she could support women and men locally as well.

Natalie’s coaching philosophy centers on functional training—building strength and confidence for everyday life while tailoring programs to each client’s goals. She loves helping people weave small, sustainable habits into their busy lives and celebrating their victories, especially the non-scale wins like having more energy, lifting heavier, or feeling stronger in daily activities.

Call today to schedule a complimentary consultation or group class with Natalie!

certifications

 B.SC., MS, ISSA – CPT

GET STARTED

JOSH THOMAS

COACH

Josh brings strong credentials to The Rough House. After earning both a Bachelor’s and Master’s degree in Exercise Science, he went on to obtain his Certified Personal Trainer (CPT) certification from the National Strength & Conditioning Association (NSCA). He then pursued and achieved their prestigious Certified Strength & Conditioning Specialist (CSCS) certification.

Josh’s passion for fitness developed during his undergraduate years at Anderson University. As a member of the track team, he quickly gained an appreciation for exercise and longevity as they relate to strength and performance.

His training philosophy emphasizes that as individuals age, muscle loss and physical inactivity can contribute to common issues like arthritis and osteoporosis, making everyday tasks more challenging. He believes a well-structured training program can help combat these issues and improve overall quality of life.

Call today to schedule a complimentary consultation or group class with Josh!

certifications

B.SC., MS, NSCA-CPT, CSCS

GET STARTED

GETTING STARTED IS EASY!

Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

(give our form below a second to load, we love you for it!)

COLIN MERDIAN

OWNER

Colin is certified through NASM (National Academy of Sports Medicine) as a Certified Personal Trainer & Senior Fitness Specialist, Spartan Race as a Spartan SGX coach, Precision Nutrition as a certified nutrition coach, and is a Program Design Specialist through Fitness Mentors. He has over 12 years of experience working as a personal trainer.

Colin has always been a lover of sports and fitness, and after working in the industry for 4 years decided it was time to open his own gym. His training model is to work hard, be consistent, and never stop learning. But as serious as he takes his training, Colin also believes that in order to stay motivated and excited about working out, you need to have fun and keep things interesting. Colin makes it a point to keep his workouts fresh with new exercises and challenges so there’s never a dull moment when it comes to going to the gym.

Call today to schedule a complimentary consultation or group class with Colin!

certifications

B.SC., NASM-CPT, NASM-SFS, SGX, PN1, FM-PDS

GET STARTED

ARE YOU LOOKING TO DROP-IN?

We Would Love To Meet You!
WARNING! Class Sizes Are Limited.

If you would like to reserve a spot… Simply fill out the form below letting us know what day you might come by & one of our amazing coaches will reach out to you to reserve your class.

OUR DROP-IN RATES

$20 per Class

FIND US AT
14 W. Willow St.,
Lombard, IL 60148
(630) 489-6344

OUR PRICING IS SIMPLE

We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.